11 Feb 2011 @ 10:09 PM 
Google Art Project

Google Art Project

Launched recently with next to no publicity is Google’s interesting new application of the technology perfected with Google Street View call the Google Art Project (http://www.googleartproject.com/).

Instead of driving down your street taking photographs, Google have removed the Street View rig off the van (hopefully!) and gone into a number of world renowned art galleries.

The concepts is the same as Street View, only applied to the gallery and the art displayed within. The site will give you the opportunity to take a tour around the selected art gallery in the same way you could tour around a select street.

As I said, this has been fairly under reported in general and the news that you can find on the site seems to be a little picky about the implementation and the concept in general (see Google Art Project is underwhelming, Google Art Project is second rate and Is the Google Art Project the best thing since real eyes: Critics respond). Also let’s not forget that in this day and age there is little that is genuinely new; Synethescape have also come up with a similar and very functional concept themselves.

But when all is said and done, I think there are two things that should be noted about this project. Firstly, art should be for everyone and not just those in close proximity to it. This isn’t a replacement for a trip to an art gallery by any means, but makes far away galleries and artwork more accessible to anyone with a computer or a local Internet cafe. Also, like most Google project I would expect that this takes a similar “beta” approach. Try it out, throw it to the public and see what works. It has served them well so far (minus a few exceptions…. Wave does come to mind!)

Secondly, and I think more importantly this demonstrates a potentially lucrative commercialisation of the Street View technology. Taking the camera off the street and into a building can provide a number of opportunities for business of all kinds. Imagine being able to virtually enter the world’s biggest and most famous stores from the comfort of your own keyboard. Being able to buy “off the rack” from Harrods or London, or Bloomingdale’s of New York. Being able to click on a store item and then be redirected to an online shopping portal to purchase the product that you just virtually selected.

I don’t think we are there yet, but I do believe it presents and interesting amount of scope for the future of the online shopping experience. As altruistic as the Art Project may be, remember Google likes making money too!

Posted By: Chief Tech
Last Edit: 13 Feb 2011 @ 09:31 PM

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 21 May 2010 @ 12:25 AM 
Nikon D4x Concept

Nikon D4x Concept

Nikon D4x Concept

Nikon D4x Concept

Hitting the rumour mill today is the possible design for next years Nikon release.

These images are put together by Mark Levinson (an industrial designer not actually affiliated directly with Nikon).

Will this be the shape of Nikon to come? Watch this space.

Posted By: Chief Tech
Last Edit: 21 May 2010 @ 12:25 AM

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 02 May 2010 @ 10:40 PM 

Reviewing patents is really seeing the ideas before they even become ideas. More of a pre-idea really. A good case in point is the following:

Odd LCD Screen Patent from Nikon

Odd LCD Screen Patent from Nikon

This is the subject of a patent recently filed by Nikon for products yet unknown. The full details are available from the patent itself or at least a shortened version from Nikon Rumours.

Watch this space I guess?

Posted By: Chief Tech
Last Edit: 02 May 2010 @ 10:40 PM

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