11 Feb 2011 @ 10:09 PM 
Google Art Project

Google Art Project

Launched recently with next to no publicity is Google’s interesting new application of the technology perfected with Google Street View call the Google Art Project (http://www.googleartproject.com/).

Instead of driving down your street taking photographs, Google have removed the Street View rig off the van (hopefully!) and gone into a number of world renowned art galleries.

The concepts is the same as Street View, only applied to the gallery and the art displayed within. The site will give you the opportunity to take a tour around the selected art gallery in the same way you could tour around a select street.

As I said, this has been fairly under reported in general and the news that you can find on the site seems to be a little picky about the implementation and the concept in general (see Google Art Project is underwhelming, Google Art Project is second rate and Is the Google Art Project the best thing since real eyes: Critics respond). Also let’s not forget that in this day and age there is little that is genuinely new; Synethescape have also come up with a similar and very functional concept themselves.

But when all is said and done, I think there are two things that should be noted about this project. Firstly, art should be for everyone and not just those in close proximity to it. This isn’t a replacement for a trip to an art gallery by any means, but makes far away galleries and artwork more accessible to anyone with a computer or a local Internet cafe. Also, like most Google project I would expect that this takes a similar “beta” approach. Try it out, throw it to the public and see what works. It has served them well so far (minus a few exceptions…. Wave does come to mind!)

Secondly, and I think more importantly this demonstrates a potentially lucrative commercialisation of the Street View technology. Taking the camera off the street and into a building can provide a number of opportunities for business of all kinds. Imagine being able to virtually enter the world’s biggest and most famous stores from the comfort of your own keyboard. Being able to buy “off the rack” from Harrods or London, or Bloomingdale’s of New York. Being able to click on a store item and then be redirected to an online shopping portal to purchase the product that you just virtually selected.

I don’t think we are there yet, but I do believe it presents and interesting amount of scope for the future of the online shopping experience. As altruistic as the Art Project may be, remember Google likes making money too!

Posted By: Chief Tech
Last Edit: 13 Feb 2011 @ 09:31 PM

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